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Additionally, you can emphasize any requirements or creative direction required for the project to succeed. A design brief is an excellent tool for ensuring that your website will come out user-friendly and engaging. It helps design team understand how they can do their best to create an experience that will meet the needs of their users while also making sure that it is functional.
What Is a Design Brief and How to Write It
To truly understand the power of a design brief, let’s explore two real-life examples that show how clear direction can lead to stunning results. User research, thus forms an essential part of creating a well-written design brief that caters effectively to its end-users. Remember Sherlock Holmes wouldn’t solve cases without thorough investigation. It’s your blueprint, roadmap, and translator for turning abstract ideas into concrete results. A well-crafted brief aligns all stakeholders, anticipates hurdles to sidestep roadblocks, and acts as your guiding star in decision-making. We prefer smoother voyages—and creating detailed design briefs help ensure calmer waters ahead by offering structure amidst chaos.
Using a creative brief when working with agencies
This section should give a clear path for how the project will be executed—make sure to keep it as specific as possible. Work Simply wants to launch its mobile presence by the end of next year. The company estimates that development will take approximately 6 months, so it needs the design ready to go by the end of the year. Over half of Clean Sweep’s customers opt for its micro-cleaning services, which provide deep cleaning once per month and daily “clean sweeps” during the week. These services also help customers with simple pet care during daily visits. Attained mostly by word-of-mouth, the majority of Sherry’s existing customers are career-minded homeowners who are usually too busy to clean their homes themselves.
When to use the Design Brief template?
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Given Sandbox Software’s unique product and its shift from professionals to consumers, the company requires significant UX research and analysis. The team recognizes they have a product that’s difficult to place, so they’d like to generate ideas on how their CAD tooling might be useful in other consumer applications. For the last year, Sandbox Software has been developing a new CAD and modeling application targeted at consumers and hobbyists. While the team’s technical approach is sound, they’ve found in early testing that the new app’s UI and UX are simply too confusing for the layman. They need a fresh approach that gives regular users the power of CAD tooling, without all the technical overhead. Work Simply’s existing customers are mostly tech-savvy freelance professionals in marketing, software development, and content creation.
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A good design brief is organized, focused on one main idea or idea set, unambiguous, and concise. The design project scope pertains to the overall project and what is going to be needed to successfully complete the project. Sometimes the brief is written by the designer rather than the client. Designers usually have a design brief template to be completed by the client that ensures they have all the information they need to start work. The main focus of the design brief should be on the results and outcomes of the design concepts and visual direction.
Creative brief template
A design brief includes more technical details like timelines, budget constraints, and specific requirements for the project. On the other hand, a creative brief may focus more on brand messaging, tone of voice, and target audience for the project. That knowledge can help design teams decide on the angle of the design project and deliver something that truly resembles the company’s brand identity. In this phase, mood boards are an excellent way for designers to collect inspiration, organize ideas, and present them to the client. A design brief helps to define the scope of the project, establish expectations for the project, and provide a clear understanding of the project to all parties involved. It helps ensure that the project meets the client’s needs and requirements, while also facilitating communication and collaboration between the client and the designer.
How to create a design brief in 7 steps
This essential step aligns expectations, prevents mid-project changes, and saves time for what really matters—creating stellar work. Plus, it fosters collaboration by giving everyone a sense of ownership over the project. The web designers used this information to build an intuitive and accessible site, adding valuable insights into the user journey. The platform now hosts hundreds of tutorial videos and serves thousands of users daily – a testament to its successful design. When there’s no clear plan in place, miscommunication becomes common; endless email threads sprout up over minor details while major issues slip through unnoticed until it’s too late. A final product that doesn’t align with initial visions or meet client needs – not exactly ideal when you’re trying to impress stakeholders.
Project scope and overview
When you include the things that will enable your designers to create something that’s on-brand, you’ll spend less time going back and forth with an unnecessary round of feedback and changes. When it comes to the end deliverables, listing out everything you need will help the designer understand what’s expected of them. For example, if you’re creating a blog header, maybe have that image formatted for all of the social media channels you use (I.e. Twitter, LinkedIn, Pinterest).
We'll give you valuable insights on what to include, tips for success, and even examples and templates to get you started on your next graphic design project. Finally, the brief includes project details, deliverables, budget, timelines, and scope so that everyone has the same expectations. Design briefs are great for keeping both client and design teams aligned. Additionally, the design brief serves as a way to record the details about any changes or obstacles the project experiences.
While it’s important to outline your design requirements, it’s just as important to inform designers where they have creative freedom. The design requirements (design specifications) describe the visual assets, formats, guidelines, and tools designers must use. Enhance your design projects with the world’s most advanced collaborative design tool. Create high-fidelity prototypes that look and feel like the end product for meaningful feedback from stakeholders and user testing. Sign up for a free trial to explore UXPin’s features and build your first fully interactive prototype.
However unappealing though it may be at times; understanding its role is key for any successful design brief. While discussing existing assets, be frank about what worked and what didn’t. This feedback will guide your designers towards creating solutions that are better tailored to meet the needs of your target audience. The final sign-off on a design brief isn’t just about crossing t’s and dotting i’s. It is an essential milestone where both parties – clients and designers alike – agree on what they’re setting out to achieve.
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